Our History
A glance back
Our visions and decisions aligned with them have enabled us to become what we are today; a broadly positioned company that supports and accompanies customers throughout Germany and even beyond in the areas of sales promotion, fulfillment marketing and e-commerce. In the past years our company has grown steadily – we would like to continue this growth course in the future: with fresh ideas, professional competence, individual customer support and lots of motivation.
WER becomes part of Geiger
In order to become more international and even more efficient, from July we will be part of the world’s largest family-run promotional products company Geiger, thus continuing our successful long-term growth course of recent years.
EcoVadis Medal - BRONZE
A milestone and a great confirmation that we are on the right track with our commitment to date. This sustainability rating puts us in the top 35% and we look forward to continuing to work towards a more sustainable future for our planet and our society.
Certification ISO 27001
ISO 27001, based on IT baseline protection, is a further step in our efforts to ensure the highest quality and security for our customers, alongside ISO 14001 environmental management certification and ISO 9001 quality management certification.
Acquisition Touchmore GmbH
With the acquisition of Touchmore GmbH in fall 2023, we not only gained another branch in Remscheid, but also an established brand in the field of haptic brand communication.
Acquisition of Kulik Werbemittel
With the takeover of Kulik Werbemittel from Pommersefelden at the end of 2022, we have gained another branch for the greater Nuremberg area.
Trademark application WERTEC®
WERTEC® has been a registered trademark since 29.11.2022. WERTEC® stands for durable, stylish and innovative technical products.
Trademark application PROMOWER®
2022
PROMOWER® has been a registered trademark since 29.11.2022.
Acquisition Sprinkmann
Through the acquisition of the traditional company Sprinkmann (Bad Soden site), we are even more present in the greater Frankfurt area since 2021.
Warehouse expansion
3. Warehouse expansion: due to the steady growth in the full service area, another high-bay warehouse was moved into at the location of the company headquarters in 2020, increasing the storage capacities by another 75%.
Acquisitions of BERNA + PARTNER and Berlinger
Because of the great success in southern Germany after the acquisition of Kunze in 2017, the presence in Bavaria was further increased with the acquisition of BERNA + Partner (Munich location). In addition, the acquisitions of Berlinger (Hamburg site) could be realized.
Fusion WER GmbH & Moll logistik
After WER (drop shipment) and Moll logistik (full service) had developed over many years into the market leaders in your respective core areas, the merger of the two companies took place in 2019, whereby many synergy effects could be achieved.
ISO 14001 certification
To meet our demands in terms of environmental responsibility and resource-saving handling in our company, we have had our company certified according to ISO 14001.
ISO 9001:2015 Certification
After an intensive period of preparation, our company, WER GmbH was ISO certified in 2019 – so new course was set for our management system.
Acquisition of Besse Incentives / Acquisition of Lindemann Werbemittelagentur
In 2018, the acquisitions of Besse Incentives (location Kempen / Lower Rhine) and the agency Lindemann (location Sendenhorst – Münsterland).
Acquisition of Kunze Industriewerbung / Acquisition of AUSTRIA Promotion
Through the acquisitions of Kunze Industriewerbung (Raubling / Rosenheim site) and AUSTRIA PROMOTION (Achenkirch site), we were able to significantly increase our reach in Bavaria and Tyrol.
Acquisition of Röhrs Werbeservice (Düsseldorf) & start of import department
In 2016, the acquisition of Röhrs Werbeservice (Düsseldorf location) took place, which increased the presence in the greater Düsseldorf-Cologne area.
Due to the steady growth, the strategic decision was made in 2014 to establish our own import department. After 1.5 years of intensive preparation, the starting signal for this new unit was given in 2016.
Acquisition KOCH PROMOTION
In 2015, the acquisition of KOCH PROMOTIONE (location Peine) took place.
Warehouse expansion
2. 2. Warehouse expansion
Completing the leadership trio
With the entry of Alex Heinecke into the group of companies – who already brought many years of industry experience as Sales Manager DACH – the management trio was completed in 2011.
Acquisition of Werbemittel Rölver
In 2009, WER GmbH was founded and Werbemittel Rölver (Münster site) was acquired. This was the starting signal for the strategic orientation of organic and inorganic growth.
Warehouse expansion
1. Warehouse expansion
Entry Hässlich & Strickrodt
In 2007, the two school friends from outside the industry, Mirco Häßlich and Marc Strickrodt, took over 100% of the company shares as well as the management of the group of companies.
Foundation Moll logistik
Moll logistik was founded in 1993 and was the pioneer in full-service haptic advertising.
